Agency: Serviceplan Russia
Client: OKEY - chain of stores
2020-2025
Managing a team of 13 specialists, including designers, layout designers and a programmer.
Development and implementation of a unique automatic layout system, which allowed us to optimize the process of creating up to 150 regional catalogs per month (about 5,000 pages).
Development of creative advertising campaigns, outdoor advertising, instore materials and other communication media.
OK catalogs
Organization of work on periodical catalogues
Together with a programmer we developed a unique automatic layout system and organized technical processes that made it possible to publish up to 5,000 original pages per month.
I trained layout designers and supervised all stages of creating design and layout of catalogues, and also participated in the development of concepts for all new and unique thematic publications.
POSm
Creative Wine Stand
Developed a concept and 3D visualization of a non-standard wine stand in several versions.
Subsequently, I prepared drawings of all elements for production, and also supervised the creation and installation process.
Creative campaigns
Developed seasonal and thematic campaigns covering instore and outdoor design, outdoor advertising and catalogues.
Each campaign was timed to coincide with key events, from New Years and the network's birthdays to Black Friday, creating a vibrant visual language and strengthening connections with the audience.
We choose the best, make it more accessible
Annual campaigns
Branded materials
Annual reports
Corporate calendars
