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Agency: Serviceplan Russia
Client: Rich Juices and Drinks
2023–2025
Developing multiple quarterly creative toolkit concepts for brand campaigns.
Ensuring visual consistency and brand alignment across all materials.
Development of key images and non-standard POS materials.
Rich Juice Campaign 2025
Key image development
Key visual
Key visual
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Rich-Campaign
Development of POS materials
Stands
Stands
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Toolkit development
Guide to the 2025 Juice Campaign
The Marketing Activation Toolkit is a key tool for launching a brand campaign. It creates a unified vision of strategy, visual style and key messages, ensuring consistency at all stages.
Juice toolkit
Juice toolkit
Juice toolkit
Juice toolkit
Rich-Toolkit
Toolkit for Rich juice campaign "Reading"
Juice toolkit
Juice toolkit
Juice toolkit
Juice toolkit
Toolkit for New Year's campaign dedicated to juices and tonics
Juice and tonic toolkit
Juice and tonic toolkit
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Toolkit for tonics
Tonic toolkit
Tonic toolkit
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Some other toolkits
Cocktail toolkit
Tea toolkit
Cocktail toolkit
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