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Agency: Serviceplan Russia

Client: Aeroflot

2018-2023

  • Development and updating of the brand's visual identity, including key elements of corporate style.

  • Design of marketing and corporate materials: advertising layouts, postcards, brochures, souvenirs and other brand media.

  • Management and supervision of the work of the design team.

100th Anniversary of Aeroflot

Development of identity for the company's anniversary

Developed a logo and corporate identity for a large-scale Aeroflot campaign dedicated to the brand's 100th anniversary, which was present in all company materials for two years. Developed a brand book regulating the use of the corporate identity on all media.
The campaign included a range of communications and marketing materials across a range of media formats: aircraft liveries, website, app, digital and print advertising, exhibition stands, calendars, brochures, merchandise and more.

Videocases for campaign
Design of communication materials
Development of a brand book
Design of a stand for the Moscow Economic Forum
AFL 100-3
One of the rejected corporate identity options

Examples of corporate materials

Illustrations for corporate calendar
Design of a premium sales office
Interactive Annual Report Design
Development of a corporate logo
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