Agency: Serviceplan Russia
Client: OBI
2018–2020
Creation of creative concepts for seasonal promotional campaigns.
Development of creative proposals for seasonal thematic catalogues with subsequent supervision of layout and design.
Development of outdoor advertising and POS materials.
Design, grid and price tag development for weekly 16-page leaflets. Supervision and optimization of processes in the team of layout designers and designers.
Summer cottage campaigns
Campaign "Everything Around the Dacha"
Developed the idea of a creative campaign and a key image, where a summer cottage turns into a whole world in the summer season. In this concept, the summer cottage is depicted as a planet, where beauty and comfort are achieved with the help of OBI products.
As part of this campaign, outdoor advertising, a 160-page thematic product catalog, non-standard POS materials, and instore design were developed.
Catalogue "Everything Around the Dacha"
Other summer cottage promotional campaigns
Developed the key image and design of the leaflet and coupons for the campaign dedicated to summer creativity at the dacha.
Catalogue "ABCs of Dacha Happiness"
Within the framework of this concept of a non-standard publication, I proposed to present a product catalog in the form of an alphabet, which would clearly tell how to make a summer cottage comfortable, and work in it - simple. Each letter is dedicated to a thematic section of the catalog.
New Year campaigns
Campaign "Instructions for creating a New Year mood"
Developed the idea for a creative campaign and a key image, where OBI provides humorous instructions on how to create a New Year's mood, similar to instructions for use.
As part of this campaign, a series of outdoor advertisements and a thematic product catalog of 160 pages were developed, where many diagrams and step-by-step instructions were drawn using New Year's products.
Catalogue "Instructions for creating a New Year's mood"
Other New Year campaigns
Repair campaigns
Catalog "Build Your Dream Plan"
The main idea of this concept was planning. The structure of the catalog is based on a house drawing, all sections are presented in accordance with the rooms. Inside the catalog, the user can find repair tips, places for independent notes and measurements, as well as QR codes, with which you can go directly from the catalog to calculators and other useful materials. The catalog is designed in the style of drawings on graph paper.
Catalogue "Navigator in the world of repair"
This concept is based on a road map, reminiscent of a transport scheme, where each section is a separate branch with its own color code, and the catalog accompanies you through all repair processes, giving useful advice and indicating stops at the most important points for certain works.
Other campaigns dedicated to repair
Weekly Leaflets
Design development and work organization
Developed the design of regular 16-page leaflets: style, grid and price tags. Organized processes in the studio and supervised the weekly production of these catalogs.
