Task: to conduct a noticeable activation for Megafon's New Year's campaign "Bystrolet", to propose concepts for a futuristic interactive zone to attract the attention of visitors to shopping centers and parks.

Achievement: won a tender for an agency by proposing the design of a spectacular and practical photo zone in the form of a flying saucer "Bystrolet". The design advantages are that two people in winter clothes can easily enter and sit in the flying saucer without even bending over, and in photos from a frontal angle, the massive base is not visible, which creates the effect that the saucer is hanging in the air. On the podium under the saucer, there is a 3D drawing of the planet, just like on the semicircular banner behind it, due to which in the photos it seems that "Bystrolet" is flying through space. Next to it is an interactive tabletop, allowing you to view and forward the resulting photos. On the back side is a zone for master classes. Also developed the design of a uniform for promoters in the style of "retrofuturism".