Agency: Leo Gets
Client: Diageo
Brands: Baileys, Bell's, Captain Morgan, Johnnie Walker, Rowson's reserve, Shark Tooth, Ron Zacapa.
2014-2016
Over two years at Leo Gets, I developed more than 100 presentations with proposals for POS materials, promotional merchandise, packaging, and other promo items. Brought numerous projects to life, from creative concept to technical execution.
Diageo Innovation Day
Presentation of Innovative BTL Ideas, 2015
Each year, Diageo holds a competition among partner agencies for innovative BTL solutions. Participants submit presentations with their ideas, and the authors of the best ones are invited to present their implemented samples to the jury.
In 2015, our agency submitted around 40 ideas, including POS materials, packaging, and promotional merchandise. The ideas were compiled, visualized, and described, then formatted into an interactive presentation featuring videos and hyperlinks. Our presentation made a strong impression on the client, leading to an invitation to showcase selected concepts and prototypes in person.
Presentation of Innovative Gift and Packaging Ideas, 2016
In 2016, we were once again invited to participate in the innovation competition. This time, our presentation focused on unique promotional merchandise and creative product displays at points of sale.
Captain Morgan
Mojito Glass Design Proposal
We developed several glass concepts for the rum-based cocktail, including designs inspired by an Aztec figurine, a ship’s barrel, a tropical coastline panorama, and an ergonomic grip indentation. The ideas were compiled into a presentation with detailed descriptions. The selected designs were then adapted to the required liquid volume and the shape of the bottle they were meant to attach to. Files were prepared for prototype molding.
Promotional Merchandise Proposal
Baileys
Gift Decoration Proposal for the Campaign
Johnnie Walker Red Label
Promotional Merchandise Proposal
Ron Zacapa
Gift Packaging Adaptation for Rum
Bell's
Gift Set Packaging Proposal
We developed a series of unique packaging designs for one, two, or three bottles of Bell's. The key criteria were reliability, durability, originality, and ease of assembly. The designs aimed to provide both functional protection and an appealing presentation for the gift sets.
Options for Secure and Simple Bottle Attachment in Promo Sets
Shark Tooth
Proposal of packaging with attachment to the bottle for gifts
Other
Pallet and retail display design
