Agency: Leo Gets
Client: Castrol
2015
Global objective: to attract independent technical service centers across the country to partner with Castrol. Develop a branding program for various services to bring them to a unified premium look and attract consumers to the product.
Castrol Recreation Area
Design of brand zones in service centers - stage 1
We proposed concepts for the design of a branded recreation area for customers waiting for their car. The area includes a Wi-Fi hotspot, smartphone chargers, an LCD panel, a table with magazines and advertising materials, a sofa and advertising space for key visuals. The proposal includes zones of three price categories for service stations of different sizes. We prepared a presentation where, in addition to recreation areas, options for the external and internal design of the services were presented.
Design of brand zones in service centers - stage 2
The client liked our proposal. In the second stage of development, it was necessary to apply our concepts to specific services, as well as to redesign the designs in accordance with the existing Castrol Service+ direction in the West, where a darker emerald color prevails and there is no red. Having visited the points and realized that in small service stations there is very little space for the previous options, I proposed a series of new modular solutions.
Registration of service station
Presentation of all standard branding positions for service stations
POS materials
POS materials offer
